Audition Qualifications & Instructions
Note: Anyone under the age of 18 must be accompanied by a parent or guardian during the audition.
- You will be required to submit a completed application and a recent photo, headshot, or comp card virtually or in person. This photo does not need to be professional.
- You may audition for one or more categories.
- No prior experience is required.
- Please print and complete the application form in advance and bring it with you, or be prepared to fill one out at the audition.
Social Influencing
Note: All ages, shapes, and sizes are welcome. We will evaluate your personality and stage presence during the audition. Be prepared to share how many followers you have and why you believe you can excel as a social influencer.
Models and Sports Marketing/Fitness
Scouts are looking for all types and ages: including high-fashion, commercial print, plus-size, fitness, and more.
Evaluation criteria:
- Looks
- Photogenic quality
- Presence
- Personality
Audition instructions:
- Walk forward naturally
- Profile (turn your face side to side)
- Turn around and walk back to the starting point
- Show your natural smile
Attire:
- Female models (ages 13+): Wear heels
- Swimwear/fitness applicants: Wear form-fitting clothing to show your waistline, arms, and legs
- Young children: Must be introduced and assisted by a parent
- If auditioning for Sports Marketing/Fitness: Wear form-fitting or athletic/swimwear to showcase physique
Singers
- Perform up to 60 seconds
- A cappella preferred (no instruments)
- If using music, be prepared to perform immediately
- Only individual auditions accepted (no groups or bands)
- Rap and instrumental artists must have several years of experience
Dancers
- Solo performers only
- All dance styles accepted (including acro)
- Routine should be under 90 seconds
- Broadway-style routines may include singing and dancing
- Minimum 2 years of formal dance training required
- Some locations may request a performance video
Actors
- Choose a sample commercial or prepare your own monologue (under 30 seconds)
- Memorization is preferred
- You may use a different commercial if desired
- No profanity or inappropriate language allowed
- Experienced actors may attach a resume or list previous work on the application
Audition Attire Guidelines
Dress to impress. No hats or sunglasses.
- Infants: Bright, simple clothing that highlights personality, skin tone, hair, and eye color
- Children: Denim or black bottoms with a red, black, or blue top
- Teen-Adult Female Models/Talent: Fitted denim or black pants/skirt, red/black/blue top or dress, heels, natural makeup, hair pulled back, no facial piercings or excessive accessories
- Teen-Adult Male Models/Talent: Fitted denim or black pants, red/black/blue shirt, closed-toe shoes
📺 COMMERCIAL OPTIONS
Kids and Teens Commercials
Toy Commercial – "Super Dino Blaster"
Tone: Energetic, adventurous | Setting: Bedroom or backyard
This... is the Super Dino Blaster! It roars, lights up, and launches dino missiles! I battled T-Rex, saved the jungle, and found the golden egg—all before lunch! Wanna play? Better get your own dino blaster. RAWWWR!
Cereal Commercial – "Magic Crunchies"
Tone: Whimsical, playful | Setting: Kitchen or breakfast table
When I eat Magic Crunchies, my spoon turns into a wizard wand! *Poof!* Bananas appear! *Zing!* My milk turns rainbow! It's crunchy, sweet, and totally magic. My mom says it's full of good stuff too... but I just want more spells!
Children’s Clothing – "ZoomZoom Shoes"
Tone: Fast, energetic | Setting: Playground or sidewalk
These are my ZoomZoom Shoes! I run faster than my dog, jump higher than my brother, and race to the end of the block in ten seconds flat. Watch me go—ZoomZoom!
Toothbrush – "Brushy Bear"
Tone: Playful, sweet | Setting: Bathroom
My toothbrush is a bear! His name is Brushy—and he sings when I brush! I brush my teeth and Brushy says, ‘Grrreat job!’ My teeth are sparkly, and I’m a brushing superstar!
Pre-teens, Teens, and Adults Commercials
Tech Product (Smartphone)
Tone: Excited, modern | Setting: Close-up with phone in hand
This is it. The phone that keeps up with me. Fast processor? Check. Amazing camera? Double check. All-day battery? Absolutely. And yeah, it looks this good. The future? It's already in your hands.
Coffee Brand
Tone: Warm, early morning vibe | Setting: At home, holding a steaming mug
Mornings used to be rough. Then I found this—smooth, rich, and ready in seconds. It’s more than coffee. It’s my quiet moment before the world starts. One sip, and I'm back.
Fitness App
Tone: Motivational | Setting: Post-workout or gym background
I don’t need a gym. I’ve got a plan—right here. Every move, every meal, every goal—tailored for me. It’s not about being perfect. It’s about showing up. And this app? It shows up with me.
Insurance Company
Tone: Reassuring and confident | Setting: Office or home
I used to stress about the what-ifs. Then I got covered. Simple. Clear. Affordable. Now I sleep better knowing someone’s got my back. That’s real peace of mind.
Streaming Service
Tone: Playful, relaxed | Setting: Couch with remote/snacks
One show turned into five. One night became a weekend. No ads. No waiting. Just pure, binge-worthy bliss. It’s not just TV—it’s my escape. Totally worth it.
Skincare Product – "LumaGlow"
Tone: Calm, confident, elegant | Setting: Bathroom vanity or spa-like space
I don’t need 10 steps. Just one that works. LumaGlow hydrates, smooths, and brightens—without the fuss. My skin? It looks like I slept eight hours... even when I didn’t. Simple. Powerful. LumaGlow.
Meal Delivery Service – "FreshFix"
Tone: Practical, upbeat | Setting: Kitchen
I don’t cook—I assemble. FreshFix sends everything: prepped, portioned, and fast. Real food. Real flavor. No mess. I went from microwave master to kitchen hero. Feels like cheating. Delicious, delicious cheating.
Music App – "TuneJunkie Jr."
Tone: Music-obsessed, upbeat | Setting: With headphones or dancing in room
My playlist? Fire. TuneJunkie lets me download everything—pop, old school, even weird lo-fi beats for homework. No ads. Just me and the music. I even made my own mix—called *Ear Candy*. You're welcome.
Ready to Begin?
Apply now and schedule your virtual audition through Willow
